Lyft Business

Giving Lyft Business a boost

Brand StrategyCopywritingDigital StrategyGraphic DesignWeb Design

To increase market share among organizations requiring convenient transportation for customers and employees, Lyft Business turned to us to revamp their digital and web presence, refining their brand while delivering thoughtful and engaging campaigns to maximize awareness around their core offering, targeting strategic annual events and verticals. Over the course of our partnership we’ve helped Lyft to increase driver hours, and continue to help Lyft Business meet key performance goals as they grow.

Bringing Lyft Business online

Lyft asked our team to design a true self-service platform to help organizations use Lyft Business products. To us, this meant clearly communicating who Lyft Business was for, how it could help users, what the unique products were, and how users could get started.

The resulting site incorporated Lyft’s vibrant, people-first brand with a seamless user experience to improve conversion rates for all website visitors.

Making paid media pay

As one of their top-performing demand generation channels, Lyft turned to our team to help maximize the impact of their Paid Media investments. Working together to refresh the look, feel, and tone of paid media placements, we applied Lyft’s brand to produce a vibrant, human-centric campaign around the specific benefits of their products.

Holiday partying, responsibly

Lyft Business aimed to reach corporate holiday party planners to help get employees to and from the event with an affordable, reliable ride. In collaboration with Lyft Business’ internal team, we conceptualized and developed a multi-deliverable campaign; including a landing page, nurture emails, social videos, and a blog with tips for planners.

The result was a fun, vibrantly creative set of assets and activations that not only raised awareness about Lyft Business’ offering, but captured the excitement of end-of-the-year holiday parties, delivering the peace-of-mind that a safe ride home provides.

Investing in healthcare performance

Having laid the foundation for convenient healthcare transportation, Lyft tasked us with raising awareness among healthcare organizations with a set of hi-fidelity branded digital assets. Centering Lyft in the transportation conversation as the “Quickest route to healthy,” we delivered a people-first campaign, applying Lyft’s signature illustrated branding elements and messaging around the core reasons patients and providers choose Lyft.

The Gist of Lyft

Beginning with a limited scope and growing over time, the Owen Jones x Lyft Business partnership has yielded diverse opportunities for the rideshare challenger, resulting in a strong healthcare presence, a refined brand with captivating applications, and heightened performance on refreshed paid media assets.