Pets deserve the very best.


Vetsource partners with veterinarians to give their patients — and pet parents — convenient, high-quality care from whisker to tail. From manufacturers to veterinarians to pet owners, Vetsource improves the pet health care experience for all involved.

Already a trusted prescription management partner, we helped Vetsource expand and evolve as they merged three existing brands into a single, cohesive offering. Together, we created a new brand identity, positioning Vetsource as the one-stop-shop for pet health partners.

Sorting through the kibble and bits.

We helped Vetsource work through a complicated business ecosystem by developing strategic positioning—the foundation for a new brand architecture, identity, messaging, and guidelines. We provided strategic change management consulting, working shoulder to shoulder with their leadership team to guide the rollout of this new unified brand, informing a wide range of sales and marketing materials.

Taking inspiration from each pre-merger brand’s mark, the new Vetsource logo presents a fresh, friendly and unified look for all three businesses.
Our updated messaging approach positions Vetsource as a playful and helpful pet partner while the comprehensive visual identity brings the message to life in fun, friendly ways.