Motherfish is a mother’s thoughts on the meaning that fishing brings to the lives of her son and his best friend. It isn’t about catching fish — it is a quiet celebration of the lost art of patience, and how a mother can help bring meaning to her children’s lives by enabling adventure.

We made the film to inspire thought and discussion about being a parent in a hectic, modern world, and how time spent on adventures big and small, learning, adapting, and problem-solving, can positively affect how people become adults. We launched the film on social channels, and entered it - successfully- in festivals. The team at Patagonia’s fishing category saw it - and they liked it so much they screened it at retail locations, and use it in their dealer training sessions.