Owen Jones and Opal launch new site just in time for SXSW

AAEAAQAAAAAAAAbOAAAAJDU5MDVkN2ZkLWZjNjAtNGZiZi1hMDFmLTFmOTBmNmQ4YmMzZQ

Portland, Oregon-based Opal’s Marketing Director Scott Townsend invited Owen Jones & Partners to join forces and augment the start-up’s brand expression with a new website. The project included researching, consulting, debating–and finally–refining the company’s brand story and bringing it to life with a new website.

Admittedly, as a branding and campaign development agency, we at Owen Jones got pretty excited about Opal’s technology. The Opal Story First approach and their platform is a huge asset for anyone working in the brand campaign game at enterprise-class organizations. The level of visibility, control and workflow efficiency the Opal platform provides is remarkable.

This was a very collaborative endeavor. We all agreed early on that we should leverage the gorgeous user experience that is the Opal Platform as a base for the branding. From concept, to design comps, to messaging, to animation and iconography, the Owen + Opal team worked tightly together to quickly get Phase 1 of the Opal website up in time for its SXSW debut.

You can check out some of the work below. See the live site HERE. 

And–stay tuned for Phase 2 of the Opal website later this Spring.

AAEAAQAAAAAAAAgfAAAAJGNjOGZkNTJmLWU3NDUtNDE3MC1hOGZmLTEwOTdjYzI2NjVmMwAAEAAQAAAAAAAAesAAAAJGJjMzliZTk4LWVmYzktNDRhMy1iZTYxLTc2MTI4Zjc4ZTU5Yg

 

To find out more about Owen Jones contact us at 503.481.5415 or info@whoisowenjones.com.

Kissy, Kissy, Kitty.

Kittens. Kissing. A photo booth. If you don’t think those are the ingredients for magic, don’t bother stopping by the Owen Jones open house during Design Week Portland. We’re partnering with the Oregon Humane Society to present the Owen Jones Kitten Kissing Photo Booth.*

Make a new furry love connection, have some light refreshments and take a walk down memory lane on a self-guided tour through our favorite projects of last year. Don’t blame us if you miss the magic.

Make sure to pack your chapstick. Register for our Kitty Kissing Booth by clicking here and check out other dope Design Week Portland events.

*Yes, real kittens. Yes, you can really cuddle them. Yes, you can have your photo taken with them while cuddling. And yes, it benefits the Oregon Humane Society.

DWP_Print_11x17

To find out more about Owen Jones contact us at 503.481.5415 or info@whoisowenjones.com.

Owen Jones & Partners LTD + Swrve Launches New Brand and Website

Just in time for the Mobile World Congress 2016: The combined team of Owen Jones & Partners + Swrve have launched a new site for the mobile-focused company.

Swrve is everything the marketer needs to build relationships on mobile, and act in the moment to deliver the most relevant and effective mobile experiences imaginable. The result? Mobile engagement and revenues that are off the charts.

Owen Jones & Partners is an integrated brand & campaign development firm based in Portland & Hood River, Oregon.

Check out the new Swrve site HERE and the Owen Jones & Partners LTD designed homepage with all the new brand components and messaging below:

Swrve Home Page Pic

Noah & Steven: Cosmic Development Soul Mates

BrandyGlass2

Noah and Steven…Steven and Noah.

At Owen Jones, they’re two halves of the Dev Team whole. And even though their birthdays are a full 21 years apart, they share a surprising number of similarities. So, who are Noah and Steven? And where have they been all our lives?

  • Steven was shocked when he learned Noah loves rap, and Noah was stunned to find that Steven is a fan of both Stevie Wonder and screamo. Yet, their musical differences are easily pacified by a shared love of company-lunch leftovers.

 

  • Noah and Steven have built one-page marketing sites for Northwest clients. They’ve crafted huge, custom intranet sites for international clients. And they’ve created lots and lots and lots of interactive experiences that fit everywhere in-between.

 

  • From front-end development (HTML, CSS layout, JavaScript, time-based animation), to extensive back-end expertise, Steven and Noah have a cultivated an impressive set of skills. As a consequence, they’ve also developed their own version of pig latin, which is nearly unintelligible to the rest of the agency.

 

  • Noah started in the web field when Steven was just four years old—while at the age of four, Noah had a friend named Stephen.

 

  • Both are driven to continuously improve the web development process at Owen Jones, and can often be found scheming about new standards to integrate. (Usually, these strategies involve client-meeting leftovers.)

 

And that’s the just the tip of the serendipitous iceberg. Get in touch to learn more than you ever wanted to know about our two-man development juggernaut.

To find out more about Owen Jones contact us at 503.481.5415 or info@whoisowenjones.com.

Owen Jones, SnapCam and Black Friday Walk Into a Retail Store…

Ten days before this Black Friday 2015, a good old friend of Owen Jones contacted us.

“I’m working on a project for a new camera company called SnapCam—we’d like your help defending our retail space in Best Buy stores across the country. And it all needs to be done for Black Friday. Can you help?”

The calendar already read November. Owen responded: We’re in.

Our first task was to zero in on a strategy. We recommended that, for the holiday campaign, we should focus on young, tech-savvy new (or soon to be) parents. We used some provided research, did some of our own, got creative and got that done in just a few days. Check out the strategy deck we delivered here:

Next, we jumped on the video production, cranking out 5 different 15 second vignettes, targeting young parents with small, but meaningful moments. Moving very quickly, we found the perfect music track from an artist on SoundCloud, and recorded the voiceover with in-house talent and built a Best Buy-branded end sting. Add a solid color grade, and we were ready to go.

The video ads ran on the web, and were coupled with a simple, more direct, banner ad campaign of animated GIF’s in various sizes.

THE RESULTS SPEAK FOR THEMSELVES:

REACH:

2.3MM impressions served

9,566 clicks driven to SnapCam site

211,847 views on our video ads

AD ENGAGMENT

0.63% of users clicked through on our banner ads, 5-6x above expected averages (0.10% – 0.20%)

25% of users viewed our videos from our campaigns

COST EFFICIENCY

$0.42 CPC on banner ads, much better than expected averages ($1.00) and just $0.03 CPV on the video ads

BUT WAIT, THERE’S MORE:

As soon as we were done with the ad campaign, we jumped on creating a new product video to be screened in Best Buy as part of the SnapCam retail experience.

And, we set out to begin the design process of updating the SnapCam digital property (currently in development for a relaunch, mid-summer)

02_SnapCam_Landing_Page_Blog

A ‘Ferl-ōh-wen Holiday

Furlowen (‘ferl-ōh-wen): A Celebration of the Un-Traditional

A leave of absence—much like a furlough—taken by the staff of Owen Jones for compelling, yet arbitrary reasons. Each year, colleagues and family are invited to partake of these exotic holidays.

Why give one holiday card, when you can give five? Each member of Owen’s design team took on a Furlowen day and created a custom postcard to be included in our holiday missive.

Owen_Holiday_Card

Stretch Saturday, The First Saturday in October

That one day a year when, magically, a wonderful Saturday stretches into two Saturdays in a row. Sure, you end up losing a Sunday in the shuffle, but it only happens once a year!

postcards7
Designed by Tess Donohoe, Associate Creative Director

Stretchy Saturday was a good excuse to work with some experimental type. After exploring different representations of how type could be stretchy, then came the task of finding a photograph to represent the word. The vintage photo speaks for itself.

Dun-zo Day, March 15th

Comes a time when enough is enough. Maybe you fear being a quitter. Maybe you like being unhappy. But not today. This is the day when being a quitter makes you a winner.

postcards3

Designed by Zach VanDeHey, Art Director

Dun-zo as a word feels like it should be an 80’s kid. Inspired by Totally Awesome, neon signs, BMX Bandits, and all things 80’s. Sometimes you just need a Dun-zo day, and an excuse to watch 80’s movies.

Lackadaisication Day, September 18th

Some of us just need to slow down. And while you’re at it, why not learn a word that moves just as slow as you do? Ease into the day that was invented for kicking back.

postcards5
Designed by Ed Martin, Designer

What does lackadaisication feel like? No responsibilities, no stress, just you getting your super chill on. I liked the concept of life as a screaming express train chugging it’s way down the rails, turning into a cozy trip to unwind town. All aboard! Your ticket to cool out every 18th of September is here.

Lone Wolf Day, August 12th

Where does solitude end, and isolation begin? Too few contemplate these matters on their own. This Lone Wolf Day, get alone with your thoughts, just not for too long. No Lone Wolf is an island.

postcards
Designed by Meg Odell, Junior Designer

Inspired by the illustrations from “Where the Wild Things Are,” because Lone Wolf Day should be about being alone with your imagination. Plus I was really excited to make some furry type.

Owen Jones & Partners wishes you and yours a 2015 Holiday Season complete with the traditional, un-traditional and everything in-between.