Owen Jones and Opal launch new site just in time for SXSW

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Portland, Oregon-based Opal’s Marketing Director Scott Townsend invited Owen Jones & Partners to join forces and augment the start-up’s brand expression with a new website. The project included researching, consulting, debating–and finally–refining the company’s brand story and bringing it to life with a new website.

Admittedly, as a branding and campaign development agency, we at Owen Jones got pretty excited about Opal’s technology. The Opal Story First approach and their platform is a huge asset for anyone working in the brand campaign game at enterprise-class organizations. The level of visibility, control and workflow efficiency the Opal platform provides is remarkable.

This was a very collaborative endeavor. We all agreed early on that we should leverage the gorgeous user experience that is the Opal Platform as a base for the branding. From concept, to design comps, to messaging, to animation and iconography, the Owen + Opal team worked tightly together to quickly get Phase 1 of the Opal website up in time for its SXSW debut.

You can check out some of the work below. See the live site HERE. 

And–stay tuned for Phase 2 of the Opal website later this Spring.

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To find out more about Owen Jones contact us at 503.481.5415 or info@whoisowenjones.com.

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