Category Archives: WORKING

Oregon Community Foundation Selects Owen Jones & Partners

OCF Logo in Black with Tag LARGE

After a formal review process, the Oregon Community Foundation has selected Owen Jones & Partners to deliver a new advertising campaign series to support the foundation’s efforts. The four-part advertising series is scheduled to launch in the winter of 2016, with the goal of creating brand awareness for the Foundation with prospective donors, professional advisors and general public.

Owen Jones & Partners background and experience, both in the non-profit and for-profit sectors, along with its clearly defined design aesthetic were key differentiating points for us when making our decision. We are very much looking forward to seeing Owen’s first round of designs.

- Joan Vallejo, Communications Director

About The Oregon Community Foundation:

The Oregon Community Foundation is a statewide nonprofit community foundation with the mission to improve life in Oregon and promote effective philanthropy. OCF administers permanent charitable funds on behalf of individuals, families, businesses, and organizations to support humanitarian, educational, and cultural programs that benefit their communities and the state as a whole.

About OWEN:

Owen Jones is a brand and creative agency located in Portland and Hood River, Oregon. With over 14 years experience in reimagining brand experiences, Owen Jones is a complete creative partner for technology, real estate, outdoor recreation, travel & hospitality, nonprofit and adventure brands. Our list of clients includes Adobe Systems, Prometheus Real Estate Group, Powderbird, The Nature Conservancy and the Willamette Valley Winegrower’s Association.”

Swrve + OWEN: A New Partnership

WE ARE EXCITED TO ANNOUNCE THAT SWRVE HAS SELECTED OWEN JONES & PARTNERS

TO BE ITS AGENCY OF RECORD!

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Swrve, an industry leader in mobile marketing, has selected Owen Jones & Partners as its creative agency to help transform its brand and positioning in an increasingly changing global market. OWEN will be working alongside Swrve on all parts of their brand—from corporate to analyst—to develop the strategy and creative content that will propel them forward in the mobile marketing segment.

 

“Portland is a hot bed of creativity right now and we are excited to engage OWEN to help us refresh and evolve the Swrve brand in order to deliver a richer mobile customer experience to our professional marketer clients.”  

                      -Martin Doettling, Chief Marketing Officer at Swrve                                                 

About Swrve:

Swrve recently completed its most successful quarter to date, signing over 40 new clients in a diverse range of industries in the first half of the year while processing more than 6 billion mobile events per day. Industries represented by Swrve clients include: retail, travel, hospitality, banking, insurance, sports, media, entertainment, games, and lifestyle. Among the notable customer wins for Swrve were The Guardian, Condé Nast, Glamsquad, Warner Brothers, Microsoft, and Backflip. More information on Swrve’s most recent quarter can be found here.

Swrve has a long history in mobile marketing, extending from their mobile gaming background. Located in San Francisco, New York, London and Dublin, their extensive knowledge of audience-targeting, real-time segmentation, personalization and predictive marketing help companies to drive engagement, retention and revenue through mobile applications.  Swrve is committed to optimizing and maintaining the relationships created between brands and consumers.

About OWEN:

Owen Jones & Partners is a brand and creative agency located in Portland & Hood River, Oregon. With over 14 years of experience in creating, transforming, and delivering brand experiences OWEN is a complete creative partner for technology, real estate, outdoor recreation, travel & hospitality, non profit, and adventure brands including Adobe Systems, Prometheus Real Estate Group, Powderbird, The Nature Conservancy, and the Willamette Valley Winegrower’s Association.

STAY TUNED FOR FUTURE UPDATES ON THIS COLLABORATION!

Red, red wine.

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People love wine. And amongst people who love wine, Oregon wine holds a special place. Amongst those people, Willamette Valley wine is heralded. And amongst those people, Willamette Valley Pinot Noir is regarded as some of the best in the world. Hence, the challenge presented to Owen by the Willamette Valley Wineries Association: get the word out, past the confines of Wine Spectator, that over the past four decades the pinot made in the Willamette Valley has been giving the French a run for their money. Continue reading

Building a Modern, Responsive Campaign for Urban Airship

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When Urban Airship asked us to build an experience for their retail customers, we began by brainstorming ways to bring the concept of a retail experience to the web. Knowing that Retailers are some of the most design and message-savvy people around, we knew we had to create something that could stand next to Pinterest’s visual appeal while somehow capturing the users’ attention enough to convert. It was important that retailers understand Urban Airship speaks their language and is a trusted partner. Continue reading

Responsive Web Design is not a Line Item

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Owen works with a vast array of clients, and it’s not uncommon for us to tailor the scope of a project to meet our clients’ needs. We’re reasonably flexible like that. But we want our clients to know exactly what they’re getting, so we strive to create a clear understanding of the deliverables in each step of our process. Recently, however, we’ve noticed a few clients wondering what would happen to the budget if we built a site that “isn’t responsive.” Responsive Web Design has been a bit of a buzzword lately. That makes this a great opportunity to discuss what Owen thinks about RWD, and why it’s not a line item that can be removed. Continue reading