Category Archives: THINKING

I AM ___PROUD___.

“Equality Without Exception”



Photo courtesy RECasper


The 2015 San Francisco Pride Parade was a little more colorful this year thanks to the Prometheus Real Estate Group and Owen Jones. Over the weekend of June 27-28, San Fransisco was transformed into a whirlwind of pride, support and love. At the center of the pride celebration, Prometheus’ vibrant float stood out amongst the rest.

For almost a decade OWEN has been a brand and creative partner with Prometheus, a real estate & property management group that understands the importance of calling where you live “home.” Being asked to concept and design Prometheus’ first ever Pride float was a testament to the quality of that relationship and to the breadth & depth of OWEN’s abilities.



Photo courtesy RECasper


What We Did 

For the Pride Parade, OWEN worked in partnership with the internal team at Prometheus to create a float encompassing Prometheus’ brand essence “I AM HOME” and using the theme “Equality without Exceptions.” We transformed an Enterprise rental truck into a work of art, creating something that showcased Prometheus’ long history of support for the LBGT community.

OWEN began with sketches to communicate the concept and direction of the float. From there we used SketchUp to develop 3D models and mockups for the build team. The finished product incorporates the colors of the rainbow flag: red, orange, yellow, green, blue and purple. Each color was inspired by different aspects of life, represented in a tangible way.

Red demonstrates equality and love. A DJ blasted upbeat music while stationed behind a booth emblazoned with an equality sign.

Orange equals joy. In this section of the float, people dressed in orange lounged on bean bag chairs.

Yellow represents warmth and happiness. This section was covered in large, yellow blow-up ducks and pool toys.

Green is reminiscent of nature, which is why real plants were seen covering the float.

Blue made us think of the majestic ocean and bay area. This part of the float incorporated blue paper waves and beach balls to contribute to the party.

Finally, purple added richness with a celebratory atmosphere.  Balloon towers were placed on either side of the float and the dancing ensued.

These elements resulted in a special float that Prometheus was proud to show off.

OWEN also designed and printed a unique run of t-shirts for the event. Playing off “I AM HOME,” the shirts had a printed “I AM ________” where each person could individual fill in what they believed. These shirts showed unity amongst the crowd, but also individuality via the unique interpretations.



Photo courtesy RECasper


Why it Matters

OWEN does more than just help brands, we become an extension of the internal team. We share Prometheus’ values and support creating rich, fulfilling, inclusive and meaningful lives for everyone. We believe, and show, our support for Prometheus and the LBGT community.

It’s about people.

It’s about love.

OWEN celebrates the progress made in the community and are proud to help celebrate the work Prometheus, its employees and its Neighbors have accomplished both singularly and together.



Photo courtesy RECasper


Self Identity, tribalism, and the need to get small.

This is a story about branding. It starts with a head injury.

In the 1990’s I had a friend that was in a skiing accident. He fell during a race, slid down a steep section of the course and hit his head really hard. Ski patrol, life flight, emergency room, ICU; pretty much everything on the trauma treatment menu. My wife, Theo, took the call from his sister. Eric is on the helicopter, headed to the trauma center and we can’t get there until tomorrow – will you go? Theo, who is really great in emergency situations, also happened to be in nursing school at the time. She got to the center just after the helicopter landed, and right as they were deciding to drill into our friend’s head to relieve the swelling pressure on his brain. Continue reading

Responsive Web Design is not a Line Item


Owen works with a vast array of clients, and it’s not uncommon for us to tailor the scope of a project to meet our clients’ needs. We’re reasonably flexible like that. But we want our clients to know exactly what they’re getting, so we strive to create a clear understanding of the deliverables in each step of our process. Recently, however, we’ve noticed a few clients wondering what would happen to the budget if we built a site that “isn’t responsive.” Responsive Web Design has been a bit of a buzzword lately. That makes this a great opportunity to discuss what Owen thinks about RWD, and why it’s not a line item that can be removed. Continue reading

Responsive Design


“You can’t please all the people all the time.”
- Some old guy who’d never heard of responsive design.

As the number of devices we use to connect with grows, so does the complexity of delivering content. Desktop sites don’t generally scale down to a tablet or an iPhone and don’t take advantage of gestures for navigation or interactivity. More importantly, desktop and mobile users have a totally different focus. Continue reading

Expression Engine Environments

Thanks to Maria Ramos, this article is available in Spanish:

Owen’s Technical Team has come a long way over the past few months. We’ve been tweaking our development process to increase efficiency, reduce errors, and improve maintainability, all under the umbrella of Making Development Fun Again. Our latest project is a bit of a showcase of all our successes, and when reflecting on how much we’ve grown, I thought I’d share some of our learnings in a series of articles. Welcome to the very first one!

I have to give a big shout-out to Dylan, who we hired earlier this year, and he has been leading a lot of the changes. He’s sort of a mad genius when it comes to wrangling computery bits. Continue reading