Portland, Oregon-based Opal’s Marketing Director Scott Townsend invited Owen Jones & Partners to join forces and augment the start-up’s brand expression with a new website. The project included researching, consulting, debating–and finally–refining the company’s brand story and bringing it to life with a new website.
Admittedly, as a branding and campaign development agency, we at Owen Jones got pretty excited about Opal’s technology. The Opal Story First approach and their platform is a huge asset for anyone working in the brand campaign game at enterprise-class organizations. The level of visibility, control and workflow efficiency the Opal platform provides is remarkable.
This was a very collaborative endeavor. We all agreed early on that we should leverage the gorgeous user experience that is the Opal Platform as a base for the branding. From concept, to design comps, to messaging, to animation and iconography, the Owen + Opal team worked tightly together to quickly get Phase 1 of the Opal website up in time for its SXSW debut.
You can check out some of the work below. See the live site HERE.
And–stay tuned for Phase 2 of the Opal website later this Spring.
Last week OWEN headed to Greenland to create and gather marketing assets with Lance Koudele (Photographer) & Jax Koudele (Social Marketing Consultant & Powderbird Director of Marketing) for one of our favorite clients Powderbird Helicopter Skiing. Part of our role was to be the cinematographer for the trip – and we wanted to report back on the gear we took, how it worked, and what we’d do differently next time. Continue reading →
Sometimes a project comes along that you just can’t turn down. Hence, when Lance Koudele, a long-time friend of Owen (and an amazing photographer to boot), came to us about helping evolve his personal brand and website, we just couldn’t say no. Continue reading →
Cal Humanities came to us with a few challenges—not the least of which was, “How do we explain what the humanities are?” In research we found that we never, ever got the same answer twice. Owen’s strategy recommendation: “Don’t explain them, help people experience them.” So we renamed them, gave them a new brand platform “A State of Open Mind”, and are helping them to democratize and proliferate the best California-centric humanities experiences they can create, find, or enable through grants.