Monthly Archives: April 2014

Web strategy in a nutshell.


Web development is a process.  There are a lot of steps involved.  One of the most important steps, and one that is often over-looked, or not invested in (either because “it’s a simple site redesign” or because of time or cost or some other factor) is web strategy.  Web strategy encompasses many things, such as user experience, user flow, content strategy; but in essence, it’s the deep thinking that provides a backbone for your site, for building the site to get the most out of your business goals. Continue reading