Monthly Archives: February 2012

ADIDAS ALL STAR WEEKEND CONCEPTS

You could be a walking talking highlight reel. Average a triple-double. You could have a ring for every finger. You could be automatic from above the arc and surgical in the paint. You could be the single most dominant player to ever put on a jersey. Your face could grace a million cereal boxes.

But you still can’t get here alone. Yes, everybody brings something. But nobody brings everything.

And there you have the Owen ideas for the adidas All Star Weekend.

OSF PLAY IMAGERY DEVELOPMENT

THE KALEIDOSCOPIC EXPERIENCE

Bill Rauch, the artistic director for the Oregon Shakespeare Festival often describes the festival experience as “kaleidoscopic.” Owen Jones & Partners LTD (Portland, Oregon) used that description to develop the concept for the festival’s poster images. The images are the result of an intense, collaborative “product marketing” development project with lead times so long that the images have to be developed immediately after casting is done—while the adaptation is still just an idea in the director’s head. In other words, the product is far from done, which sometimes means that the process of creating the marketing can actually influence the production of the plays.

Big thank you’s go to OSF photographer Jenny Graham for her great work and to the project lead there at OSF Nan Christensen. Check out the work on the Communication Arts Website.

* FEATURED * ON THE COMMUNICATION ARTS SITE AND IN THE MAGAZINE