This year at the Rosey’s in Portland they’re giving out a “People’s Choice Award” Owen work made the list in a few areas (Brand Development & Print Advertising) but we also made the list in the Web Development category. This feels particularly good to the team here at Owen for many reasons – not the least of which is the other firms we’re listed with — and the brand that they represent.
OWEN AND MARK, SITTING IN A TREE
Owen is super thrilled to have Mark Rawlins joining the creative team. Mark has been full-time perma-lancing for a few months – and we all decided it would most awesome if we made it official. Mark previously worked Struck/Axiom in all its tradigital hybridness – both in Utah and here in Portland. Mark has also worked for a couple great traditional advertising agencies, Merkley + Partners in NYC, and GSD&M in Austin, Texas. He’s been lucky to create campaigns for some amazing brands, including Mercedes-Benz, BMW Motorcycles, Fila, The Ad Council, AT&T, U.S. Air Force, Utah Tourism, and Deer Valley Ski Resort. He’s even managed to weasel his way into an award show or two, including the Cannes Lions, NY Art Director’s Club, Communications Arts, Lürzer’s Archive, AIGA 100, Addy’s and Webby’s. Check out just some of Mark’s past work below – and check out a more robust portfolio here: http://www.mrawlins.com/
The Welcome Manifesto at the Pearl Store
In early 2009, banks were closing left and right. Unemployment was also climbing and consumers felt like their lives were suddenly unstable. It all came down to the fact that consumer’s were living on tighter budgets and they weren’t sure if they could trust their bank anymore. Umpqua asked Owen to come up with an in-store and promotions campaign to convince consumers that Umpqua is the best place to save their money. Umpqua had already begun work on a microsite of “Saving’s Heroes” so we needed to incorporate that into our strategy.
OWEN IDEA: SAVE HARD. SPEND SMART.
It’s like saving, only smarter and more fun. It isn’t about turning off the money spigots and locking down the bank accounts. It’s about throwing more elbow grease and creativity at our problems and less money. It’s more wits, less wallet. Rethinking what, how and where we spend and see if there isn’t a smarter way to get the same results. Savings = fun. With this campaign, we take what has been, since the dawn of time, a dry, boring act of self-denial and turn it into a fun, interesting and educational exercise in personal finance. Rather than building community through the campaign itself, this creative drives people to the website where they can gather to kibitz and postulate about the event online.
The tips were spread throughout the store.
IN-STORE EXPERIENCE: MANIFESTO
We led this campaign with a ‘welcome’ manifesto that addressed the trust issue. This manifesto greeted customers as they walked into the store. 6’ x 15’ hanging banners placed at the front of retail stores.
IN-STORE EXPERIENCE: SAVINGS TIPS
These tips were designed to be helpful for all, especially within each of Umpqua’s three vertical markets; Small Business, Personal Banking and Mortgages. The tips were spread throughout the store and always grouped with an offer for the specific category.
SOMETHING BIG IS COMING
Owen isn’t sure why kids love dinosaurs – but they sure do. When the Oregon Museum of Science & Industry (OMSI) got the chance to bring an extensive exhibit of recently unearthed Chinese dinosaur skeletons, they jumped at it – and called on Owen to help promote the upcoming exhibit. The challenge isn’t so much about getting kids excited – its grabbing the parent’s attention. The assignment was twofold: OMSI needed a branded identity system to make the traveling display their own, and they needed ideas for how they could promote the exhibit. The images here include the branded identity and exhibit display work as well as the ideas that we recommended for promotion.
We recommended that we use cast versions of the bones and put them in meat cases at local markets.
It would be pretty hard for a shopping mom or dad to miss these.
Giant dinosaur footprints on the esplanade as seen from one of Portland's many bridges.
MULTI-TALENTED MR DEAN’S OTHER JOB
Peter Dean is a writer that has been working as a freelancer out of the Owen PDX office for more than a year. Currently he’s doing great work on both the Prometheus and Consumer Cellular brands here at Owen. He also does all sorts of work with Lithia motors – a piece of business he has managed on his own for quite some time. He does strategy for all of these businesses. He writes for them, he’s art directed, produced, shot (video), and just about everything else you can imagine for the businesses he works on.
Peter Dean is also a musician (a multi-instrumentalist) that has created a damn fun set of power-pop tracks that have been in the Owen playlist rotation off and on for the last year. Heart Geometry from Fat Computers is on a few best of 2007 lists in the iTunes store. You can find (and buy) Fast Computers’ Hear Geometry on Amazon. You can also check out tracks on the bands’ MySpace page.
"ENGLISH LITERATURE" from ordinary to extraordinary with Adobe Creative Suite 4
SHORTCUT TO BRILLIANT GOES THE (SLIGHTLY) LONGER WAY AROUND
A few months prior to the launch of CS4 Adobe asked Owen to take the new campaign developed by Goodby, Silverstein & Partners and translate (adapt?) it for the education market. Often means adding a layer of specific communication to make the campaign work for the market – and adding layers to communication is typically not a great idea. The folks at Goodby worried (rightly so) that their concept might get trashed in the process. It wasn’t an easy task – but we pulled it off to the delight of the people at Adobe and GSP. Thanks to Angie and Keith at Goodby for the faith, and to Ann at Adobe for keeping the project moving in the right direction.
While not shown here, we also created many other launch deliverables with these assets – including banner ads, posters, and pile of other stuff.
Detail of "ENGLISH LITERATURE" and "PHYSICS" extraordinary results
"PHYSICS" from ordinary to extraordinary with Adobe Creative Suite 4
"ART HISTORY" from ordinary to extraordinary with Adobe Creative Suite 4
Detail of "ART HISTORY" and "BIOLOGY" extraordinary results
"BIOLOGY" from ordinary to extraordinary with Adobe Creative Suite 4