Brand is that rarest of things: it's more than the sum of its parts. Because colors, logos and tone are only part of the magic. Great branding requires a deep understanding of an organization, communicated completely genuinely. No B.S. allowed.
As stewards of our visual world, we feel a responsibility to make it a more beautiful place. If there's a simpler, more effective, more emotive way to communicate an idea visually, that's what we do. And there always is.
The digital world is not isolated, it's part of the whole of the modern human experience. The way we interact with the digital world is the way we interact with one another. It's about bringing empathy and personality to the digital realm.
If a brand is an organization's persona, a campaign is its coming out party. We build campaigns based on one simple rule: how you say it is just as important as what you say. But what you say needs to be really, really good too.
If you have some skin in the game, it makes a difference. That's why we do the majority of our content creation in-house. Because a mercenary never died for a cause (a little dramatic, but the allegory suffices).
The physical experience of a brand is as powerful as any other. Tactile interaction with a brand can create a deep level of loyalty, affinity and trust. It's one reason you don't usually buy things out of the back of a truck.
“Be wary of any man with an eye patch, any woman with a gold tooth and anyone who claims to have a gambling 'system.'”